6 Brands Using AR to Improve Customer Experience
While many views augmented reality as a novel sci-fi notion confined to high-tech concepts and ideas, it has slowly and steadily become part of daily life over the last few…
7 VR Statistics that you NEED to Know!
Adopting virtual reality across companies, governments, and the general consumer has been widespread. Also, it continues to grow as its potential is realized with every new development. But to measure…
Augmented Reality: Putting the ‘AR’ in Art?
Augmented Reality is transforming different landscapes globally. While its effect in sectors like gaming, travel, and manufacturing are well-known, others are not so widely publicized. Augmented Reality in art has…
How is XR Tech Benefiting Businesses?
Although extended reality technologies are more often associated with pleasure and pastimes (VR gaming, AR face filters in apps, etc.), they are having an effect not only in our personal…
How AR Is Enhancing Learning & Education
The main focus of any technology is to enhance the human experience. Whether by making things easier, automating a task, or more accurate and in-depth data, technology exists to help…
Harnessing AR for a Sustainable Future
Transforming Industries and Empowering Users As the world faces unprecedented environmental challenges, businesses and individuals must explore innovative solutions that promote sustainable practices. AR technology is at the forefront of…
How Extended Reality is Improving Healthcare
The use of extended realities (XR) in different industries is rising swiftly. And we can see examples of its usefulness in various sectors, from gaming to aviation. However, the healthcare…
How AR is Revolutionizing the Sports Industry
Exploring the Benefits of AR in Marketing, Fan Engagement, Training, Sponsorships, and Sales AR is transforming the sports industry by enhancing the user experience and creating new business opportunities to…
How AR Marketing Can Boost Your Business
The economic impact of augmented reality in the marketing sector is already worth billions and continues to grow. Why? Because with the help of AR, marketers can create immersive, interactive,…
The History of Virtual Reality
The history of VR stretches back further than most people think. While Charles Wheatstone's definition of stereopsis and binocular vision were the first steps in understanding how the human brain…
Extended Reality Defenition
Extended Reality (XR) is a term we increasingly see in the tech world. It is an umbrella term for computer-generated environments that either merges physical and virtual worlds or create…
AR and MR are considered immersive technologies. AR would be closer to reality on that scale, and MR would be closer to virtual reality.
AR vs. MR: What’s The Difference?
Augmented Reality (AR) and mixed Reality (MR) are considered immersive technologies and are often characterized as the same thing, but they’re not. Mixed Reality is seen as an augmented reality…
