How AR Marketing Can Boost Your Business
The economic impact of augmented reality in the marketing sector is already worth billions and continues to grow. Why? Because with the help of AR, marketers can create immersive, interactive,…
The History of Virtual Reality
The history of VR stretches back further than most people think. While Charles Wheatstone's definition of stereopsis and binocular vision were the first steps in understanding how the human brain…
XR (Extended Reality): Why It’s Time to Open up to It
Many people need clarification about how and why many companies adopt XR tech. From small start-ups to significant brand giants, various techs are integrated into companies in multiple ways. While…
Extended Reality Defenition
Extended Reality (XR) is a term we increasingly see in the tech world. It is an umbrella term for computer-generated environments that either merges physical and virtual worlds or create…
3D Configurator: Why Your Business Needs It
In today's digital age, online shopping has become increasingly popular. As a result, businesses are constantly looking for new ways to provide their customers with a more immersive online shopping…
How is Augmented Reality Portrayed in Films?
Science fiction has been a massive catalyst for modern technology throughout human history. While its stories and characters have motivated countless people to pursue careers in the tech sector, its…
AR and MR are considered immersive technologies. AR would be closer to reality on that scale, and MR would be closer to virtual reality.
AR vs. MR: What’s The Difference?
Augmented Reality (AR) and mixed Reality (MR) are considered immersive technologies and are often characterized as the same thing, but they’re not. Mixed Reality is seen as an augmented reality…
Why Businesses Need an Effective AR Strategy
There is a massive gulf between the data available to us in the digital world and the physical world within which we can apply that data. While the world around…
6 Ways AR Technology Is Changing Your Life
AR technology has been around for some time. While it’s not a new technology, we are using it today in ways which we have not seen it used before, which…
Why Tourism is Benefitting from VR Marketing
Virtual reality is a handy marketing tool. It allows marketers to maximize technological opportunities to increase engagement and build relationships. Marketing through VR gives businesses the power to approach their…
What are the Business Benefits of Mixed Reality?
While the mixed reality is less popular or well-known than virtual and augmented, the benefits it may provide are as significant. MR technology is most recognized for its entertainment potential…
What are the Key Features of Mixed Reality?
As the world begins to develop at an increasing pace, new technology takes the world by storm every few years and promises to revolutionize our way of living. So it…
